That’s Not Paleo

By Mangia Paleo January 24, 2014 Health and Nutrition 7 Comments

Just because a product has paleo buzzwords does NOT make it paleo. READ THE LABELS. I’m going to say this again because of how passionate I am about this.

Read. The. Labels.

Fellow blogger and paleo enthusiast, What Would John Mack Eat, posted about this a while ago. I’d like to piggy back off of the importance of his blog post.

There are two products I would like to expose as NOT PALEO. They advertise themselves as such, but it’s full of shit. Literally and figuratively. Excuse my language.

PaleoBar by Designs for Health

Designs for Health is a company who claims to sell “paleo bars” and “paleo protein”. I came across their product once and flipped over to the ingredients. DISCOVERY = not paleo. Even their website says the bars “contain no artificial sweeteners, but include natural ones such as xylitol, maltitol, and erythritol“. What is natural about those WORDS?

Even better, the first few ingredients of PaleoBar™ Vanilla/Almond Coated include “a protein base of whey/rice protein concentrate“.

Caveman Crunch Bars by Caveman Foods

Alas, these Caveman Crunch bars are also not paleo. Their website says they are gluten free, paleo friendly, and that they are “minimally processed”.

Check out the ingredients in their Dark Chocolate Cherry Nut Bar:

“Almonds, sunflower seeds, brown rice syrup, organic dark chocolate(organic cane syrup, organic chocolate, organic cocoa butter, soy lecithin, organic vanilla), dried bing cherries, dried cranberries (cranberries, sugar) raisins, evaporated cane syrup, sesame seeds, cashews, sea salt.”

What would happen if I sold a a hunk of bacon and wrapped it in a package that says “Vegan Bar”? Hmmm?

Looks like these companies are jumping on the paleo bandwagon simply to make a profit. BEWARE. Read the labels.

Tagged on: branding, caveman, caveman crunch, caveman foods, food, gluten free, health, healthy eating, ingredients, liars, marketing, nutrition, paleo, paleo food, paleobar, primal, recipes, research, ulcerative colitis

7 thoughts on “That’s Not Paleo”

meg January 24, 2014 at 1:25 PM

Amen! False advertising is easy to get sucked into!

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WWJME January 24, 2014 at 1:44 PM

Amen Mangia Paleo!!!

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vivianmadeline January 24, 2014 at 5:13 PM

Grr!

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peterparker2012 January 25, 2014 at 8:24 AM

Talk about false advertising and misinformed manufacturer! Or rather misleading!

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littleblissbook January 26, 2014 at 12:47 AM

Ugh I hate these companies. More of these companies should be getting sued, just like Naked Juices is now by PepsiCo. I never purchase anything without reading a label, it’s just habit. If I read, soy, corn, wheat, sugar, or any other indecipherable ingredient my brain goes “eh, next”.

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